Blog

BETH ELLIS: KFC’S SLOGAN SWITCH-UP

Top PR Campaigns Of 2020

Credit: Source PR

Beth Ellis, PR account executive, has heaps of praise for fast-food brand, KFC, who changed their iconic slogan earlier this year in line with national hygiene advice…

“Even though the campaign came out in August, pretty late in the day after the initial lockdown in March, I think it strikes the perfect tone for how businesses should be advertising during such a sensitive time. It takes one of the most famous marketing slogans in the world and removes the part that would be deemed ‘unhygienic’ or unwise right now, without not going over the top or overly sentimental.

KFC cleverly used a photo of its original fried chicken bucket to indicate that, while things are very strange right now, life goes on and tough times will pass – worth considering that the chain was founded during the Great Depression and has seen its way through rocky times in history.”

Credit: KFC

Reasons to be Cheerful Part 2020 ?

In his brilliant 1979 lyrics, Ian Drury gave some pretty good Reasons to be Cheerful

“Summer, Buddy Holly, the working folly – Good golly Miss Molly – and boats Hammersmith Palais, the Bolshoi Ballet – Jump back in the alley and nanny goats Eighteen wheeler Scammells, Dominica camels – All other mammals plus equal votes Seeing Piccadilly, Fanny Smith and Willie being rather silly and porridge oats
A bit of grin and bear it, a bit of come and share it – You’re welcome we can spare it”

It does feel that there is very good reason to be optimistic politically at the start of 2020. A new Prime Minister with a powerful majority apparently about to flash the chequebook, a new Speaker, a new Chairman of the Bank of England…

Here’s a great piece from Matthew Lynn in The Spectator on why 2020 will be the year the UK market outperforms the world:

https://blogs.spectator.co.uk/2020/01/2020-will-be-the-year-the-uk-market-outperforms-the-world/

Sardines and Customer Service

New Year’s Eve holds an uncomfortable memory for me.  Four years ago, I spent most of the day in A and E in agony waiting to have what everyone thought was a fish bone removed from my lower throat. We’d had Cornish Sardines for lunch which we bought from a well-known upmarket supermarket.  But the fish bone turned out to be a 5 cm metal hook.  I was OK.  Signed off work for two weeks and had antibiotics as a precaution.  Very lucky. 

I thought I’d let the retailer know.

Weeks of phone calls and emails on my part and empty promises from them still no action. Finally, I took to social media tweeting a photo of the metal hook that had been pulled out of my throat.  Immediately, they got in touch and offered compensation.  Not much, but I wanted closure and it was enough to buy a king size bed and mattress for our teenager – we call it the sardine bed.

Social media was traditionally been a place for brands to connect with their customers share photos, messages and videos.  But then customers started reaching back to the brands. This may be because of a lack of response as I encountered, or more probably because it is a more direct way to reach the brands. And easy.

Brands have started recognising social media networks as platforms for delivering customer service – there are enormous risks and repercussions of not handling their customers properly.